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Greenwashing Debate

Started Jun 5

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Greenwashing Debate

Is all green marketing greenwashing? Some say so. Like here for instance. We've built out a program that, we think, makes greenwashing impossible. It's called More Than Promote, and we'd love your feedback on the concept.

June 5

Lisa Hawkins left a comment for John Rooks

June 5

Profile Information

What does social responsibility mean to you?: Maybe it's looking only at Whole Ideas. Whole impact. Whole process. Whole connections.

What's your favorite sustainable company today?: Local, family farms.

Have you ever used a cornstarch biodegradable fork?: Nope, well...maybe once.

Do you have any social responsibility goals?: Build a new language based entirely on authenticity. That would be doupleplusgood.

About Me:: I work at a communications consulting firm focused on the crises of our time. Our client's are the solutions. We are simply advocates for our clients.

Website:: http://www.thesoapgroup.com

more than promote

Take the More Than Promote Pledge. Become part of a growing movement of corporate and non-profit marketing professionals who are catalyzing the positive impact marketing can have on the world.

www.morethanpromote.com

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At 6:48am on June 5, 2009, Lisa Hawkins said…: Hi John, Yeah Asheville is Great! Thanks for connecting with me!

At 10:06pm on May 22, 2008, Jennifer Blair said…: Hello John! Welcome to the community. I love your goal to build a new language based on authenticity. Take us to school, John!!!